Beverage Marketing USA Reports E & J Gallo and France’s Champagne Industry Winery Threatens Australia’s Champagne of Sparkling Spring Waters
Beverage Marketing USA Reports E & J Gallo and France’s Champagne Industry Winery Threatens Australia’s Champagne of Sparkling Spring Waters
PARIS, Ark., Beverage Marketing USA, Inc., recently re-introduced the 17-year-old brand Walkabout Springs to Europe and the United States. “The Walkabout name comes from an Aboriginal expression meaning ‘to go from place to place in search of better things,'” said John Ronan, President and founder of Springbank Beverages. The company has been successfully marketing its fruited mineral water drinks in Australia and the outback and Ronan is confident that Walkabout Springs will “juice up the world” beyond its Australian base. “The label design was my wife Molly’s idea, adapting an Aboriginal cave drawing of a kangaroo,” explained Ronan.
Beverage Marketing USA, Inc., were challenged in a letter on behalf of the French Champagne Growers Association, saying that the Australian-based company should print no more labels that included the word “champagne” pending a final resolution of a complaint from the fiercely protective champagne producers industry.
Richard H. Davis, President of Beverage Marketing USA, Inc., the firm that distributes the drink, said he is confident the French would lose their case which claims he is damaging the region’s famous reputation, if and when it comes to court. Monsieur Davis points out that the “l’art de vivre” tagline “Walkabout sparkles in the mouth, like fine champagne!” appeared on a limited edition sidewalk cafe style Walkabout Springs product sold in Outback Steakhouse’s a decade ago during which time demand was overwhelming.
“Now Gallo Winery lawyers (Weinberg Legal Group) are threatening legal action, who are using the WALKABOUT name on some fortified wines, to make a quick buck during the upcoming Olympics ‘Down Under.”‘ says Monsieur Davis. “Gallo whining about an Aboriginal name of a spring in Australia, sounds a bit like when Arizona Beverages who used the Native American name Crazy Horse for its malt liquor, the company discontinued the fortified beer from protest from Indian tribal leaders due to the high degree of alcoholism among Native Americans, victimization of Aboriginal people who suffer from the same rates of alcoholism, may question the use of their image and name on a Californian wine from the world’s largest winery E & J Gallo, promoted during the Olympics.”
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Summary
Beverage Marketing USA, Inc., is engaged in the private label bottled water industry. Their product brands are both licensed and developed in-house, for private label store brands or co-brands which are bottled at strategic locations throughout the United States, Canada and Europe.
Source
Beverage Marketing USA, Inc.
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